Who would have believed just few years back that social media sites like Twitter or Facebook would become interconnected with the lives of the people? It would have been hard to believe that these sites would enable the people to create their own virtual network of friends. Social media sites have become indispensable part of life for millions of people.
While websites like Facebook, Twitter etc. Has become a global phenomenon regional social media sites are not far behind. It would be difficult to believe but Japan occupies second place in terms of twitter community. QQ, the largest social networking site of China has more than 300 million active members who form a vibrant community.
The evolution of social network sites has transformed the communication process. It is easy to know what is Jack or Jill doing at the moment. Even celebrities have hopped the bandwagon of social media. They are actively using social sites like Twitter, Facebook to communicate with their fans. There is little doubt about the usefulness of these sites for the society. These social sites help users to connect with their friends, some of whom meet after 15 years. Courtesy, social sites like Facebook, Linked-In etc.
Companies on their part have begun brand protection exercise. They have become active participants on social sites like Facebook, Twitter etc. Kentucky Fried Chicken successfully re-launched its French fries product with the help of Twitter and Facebook. It is worth mentioning that Kentucky Fried Chicken had failed to launch the product successfully during its first launch. The strategy of Kentucky Fried Chicken was simple. It organized a contest which became hugely popular among the users which saw the phenomenal jump in the sales of fries.
Social sites have proved to be the boon for marketers. They have their potential customers right in front of them. A small application on Facebook can instantly make the product viral and well-known in no time. This astounding result is achieved at a fraction of a cost compared to other advertising avenues like pay-per-click. It is possible to reach thousands of potential customers with the click of the mouse.
A dissatisfied consumer can easily voice his dissent with a simple tweet which could be read by millions of users. Social sites have become an effective communication tool for individuals and corporations alike.
There is much more scope for innovation in the technological interface of social networking sites. As the technology progresses we may witness the complete integration of various applications within social networking sites.
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